The genesis of Machine Seven started with a few questions:
Is it possible to engage or merge social & consumer mechanisms for the benefit of those in need? Is it possible to extend the function of familiar tools to be utilized for social good? Is it possible to form a charitable initiative around a charitable ethic and still make it fun and engaging? Our answer to these questions came in the form of the world's first charitable supercar touring initiative…Machine Seven. Machine Seven is proof positive that it is possible to create a new reference point of expectation and pride for one of our biggest assets…our cars. Furthermore, the Machine Seven initiative and DRIVEN ethic is tangible proof that we can translate the expectation of our cars from mere vehicles of transport to vehicles for good.
The power of automobiles to remedy inequalities through their intended function and social media is incredibly underutilized. Machine Seven’s sponsored charitable tours represents a shift in that reality. It is a welcomed shift towards expectation & hope.
Our passion for cars never reached the critical level of exploration & expectation that gave way to social good. Meaning, we collectively never included our 250,000,000+ vehicles as something more than a means of transport. Now, we can. From now until the wheels fall off, all Machine Seven offerings will be a reminder that whatever car you drive, whatever top speed you boast… a full tank of gas is only a reminder of capacity not possibility.
That is Why.